How much does the The NFC sticker cost at 10K pcs? Stock Ø25 mm + NTAG213 + paper substrate + permanent acrylic adhesive: $0.09-0.14 per unit at MOQ 10,000. Volume brackets: MOQ 1,000 = $0.18-0.32; MOQ 10,000 = $0.09-0.14 (base); MOQ 100,000 = $0.06-0.09; MOQ 1,000,000+ = $0.045-0.065.
Chip tier up-charge? NTAG213 (base): included. NTAG215: +$0.03-0.06. NTAG216: +$0.07-0.15. NTAG424 DNA (AES-128 SUN): +$0.35-0.80 + factory AES key loading NRE $450-1,200. NTAG424 DNA TT (tamper): +$0.55-1.05. MIFARE Classic 1K: +$0.04-0.08.
Substrate and adhesive? Paper (base): included. PET: +$0.005-0.015. PVC (outdoor): +$0.015-0.030. PP (chemical): +$0.018-0.035. Permanent acrylic adhesive (base): included. Removable / high-tack / freezer / tamper-evident: +$0.008-0.025 each.
Size / shape? Stock round and square sizes: no up-charge. Custom die NRE: $250-650 + per-unit premium $0.005-0.015 until volume amortizes tooling (~10,000 pieces).
Printing and encoding? Factory NDEF URL encoding + CSV export: +$0.005-0.015 per unit. Full-color CMYK printing on sticker surface: +$0.015-0.035. Per-tag variable QR / serial overprint (digital inkjet): +$0.008-0.020.
How should I think about DPP / anti-counterfeit cost? Weigh per-unit tag and encoding cost against what counterfeit leakage costs the brand in the affected territories, plus the consumer-engagement and DPP compliance value the same tap delivers. Brands usually scope this per territory before committing to a full collection rollout.