How much does the The wood card cost at 5K pcs? Stock bamboo + 0.8 mm + NTAG213 + CO2 laser-engraved logo: $1.45-1.85 per unit at MOQ 5,000. Volume brackets: MOQ 1,000 (evaluation) = $2.40-3.20; MOQ 5,000 = $1.45-1.85 (base); MOQ 25,000 = $1.05-1.45; MOQ 100,000+ = $0.85-1.25.
Wood / substrate options? Bamboo (eco-recommended, fastest sustainable): base price. Maple / oak / cherry / walnut hardwoods: +$0.25-0.55 per unit. Birch / beech (mid-tier): +$0.15-0.30. FSC-certified sourcing: +$0.08-0.18 per unit (covers chain-of-custody documentation).
Thickness options? 0.8 mm (wallet-fit standard): base price. 1 mm: +$0.10-0.20. 2 mm (premium tactile): +$0.30-0.55. 3 mm (executive luxury): +$0.55-1.10.
Chip upgrade? NTAG213 (base): included. NTAG215 (504 bytes for richer payload): +$0.05-0.10. NTAG216 (888 bytes): +$0.10-0.18. NTAG424 DNA (AES-128 SUN auth): +$0.45-0.85. MIFARE DESFire EV3 2K (hotel-grade secure access): +$0.85-1.45. DESFire EV3 4K: +$1.05-1.75.
Print method costs? CO2 laser engraving (single design + variable serial): +$0.08-0.18 per card. UV digital print (full color): +$0.15-0.30. Silkscreen (single color logo): +$0.05-0.10. Combined laser + UV print: +$0.20-0.40.
How should I justify the premium over PVC? A wood card costs meaningfully more per unit than PVC, and the return is brand-side rather than material-side: sustainability positioning, eco-certification storytelling, ESG-conscious group sales, and differentiation PVC cannot match. Treat it as a marketing investment with a credential attached, not a cost-reduction project.